NPS Campaign TV: Choose a bank you can brag about.
Challenge
Republic Bank had an NPS score 3.5x higher than competitors. Nobody cares about banking stats. How do you make customers actually feel something about a number?
Solution
We skipped the score and focused on behavior: when people love something, they brag about it. The campaign line — "Choose a bank you can brag about" — gave customers permission to do what Republic's NPS already proved they were doing.
My Role
Concept, scripts, stock footage direction, VO casting and direction.
Results
Three TV spots built entirely from stock footage. Campaign reinforced Republic's reputation as the "easy" bank.
Republic Bank Mastercard Tap and Go :30 "Tap Into Everything"
Challenge
Promote Republic Bank's new Tap and Go Mastercard Debit Card. Highlight speed, security, and convenience without making another dry product demo.
Solution
An animated spot that uses tongue-in-cheek dad humor to make "tap" memorable. Playful wordplay — tapestry, tapioca pudding, tap dancing lessons — adds personality while still covering the key benefits: security, acceptance, and speed. The animated execution also solved quarantine production constraints.
My Role
Concept, copy, and VO direction.
Results
Balanced functional benefits (chip security, zero liability, 10x faster checkout) with something fun that sticks.
