G'Day, Y'all! Koala Campaign TV
Challenge
The Louisville Zoo was getting koalas for the first time ever. Historic moment. Fuzzy visitors from down under. One problem: koalas sleep 20 hours a day after eating poisonous eucalyptus leaves. How do you build excitement around an animal that's basically unconscious?
Solution
We leaned into the arrival itself. Koalas were "making their mark" on Louisville, literally. Playful koala doodles appeared all over the city: coffee shops, the tallest building in the state, everywhere. Each piece of marsupial vandalism featured their signature greeting: "G'Day, Y'all." Aussie charm meets Southern hospitality.
My Role
Concept, scripts, VO casting and direction. Found a voice actor whose delivery reminded the client of the late, great Phil Hartman: warm, inviting, exactly right.
Results
Crushed attendance records that summer. The campaign got people sharing koala sightings and building genuine anticipation. Sometimes all you need is a friendly hello to start something special.
