Award-winning creative strategist with 15+ years of experience crafting compelling brand narratives across multiple industries. Proven track record of developing distinctive brand voices and executing integrated campaigns that drive measurable results for clients including Four Roses Bourbon, Republic Bank, and Louisville Tourism. Combines strategic vision with collaborative leadership to transform brand challenges into innovative, audience-connecting solutions. Passionate about building authentic storytelling experiences that resonate with consumers and elevate brands in competitive markets.

BCH Agency, Louisville, KY
June 2018 – Present

Clients: Four Roses Bourbon, Republic Bank, Kentucky Lottery, Louisville Tourism, Buzzard's Roost Whiskey

Led strategic concepting and execution of integrated campaigns across TV, digital, social, print, and radio.

Developed positioning and brand voice for Four Roses Bourbon: "10 Distinct Recipes, Endless Possibilities," highlighting the brand's unique production approach.

Crafted strategic messaging and distinctive brand concepts, including the award-winning Louisville Zoo campaigns and Republic Bank's successful NPS-driven "Choose a Bank You Can Brag About" campaign.

Directed brand voice and content strategy for Buzzard's Roost Whiskey, achieving a distinct position in the competitive whiskey market.

Enhanced agency's digital creative capabilities through impactful social media strategies and compelling content.

Led new business pitches, securing accounts like Bionic Gloves with innovative, human-centric campaign concepts.

OOHology, Louisville, KY
December 2016 – April 2018

Clients: 21c Museum Hotels, Zig-Zag, GoGoMeds, Activate Healthcare, Bionic Gloves, Louisville Slugger Museum & Factory

Enhanced agency's digital creative capabilities through impactful social media strategies and compelling content.

Led new business pitches, securing accounts like Bionic Gloves with innovative, human-centric campaign concepts.

Managed cross-functional creative teams to deliver cohesive brand experiences across digital and traditional media.

Atria Senior Living, Louisville, KY
August 2013 – December 2016

Created emotionally resonant content through authentic storytelling, significantly elevating brand engagement.

Earned a national Gold ADDY Award for the narrative-driven "Tales from an Adventurous Life" PR campaign.

Contributed as a writer to "The Wisdom of Gratitude," a nationally recognized book that won a Gold ADDY Award, published for residents across communities.

Produced compelling, documentary-style video content spotlighting resident experiences.

Creative

Brand Strategy

Concept Development

Campaign Execution

Creative Direction

Digital

Social Media Strategy

SEO & Content Marketing

Digital Advertising

Email Marketing

Traditional

Broadcast Production

Print & Direct Mail

Copywriting

Leadership

Team Management

Client Relations

Strategic Pitching

Four Roses Bourbon – Brand positioning, multi-channel content creation

Willett Distillery – Strategic messaging, brand storytelling

Buzzard's Roost Whiskey – Creative direction, branding

Schmitt Söhne Wines – Digital and social content development

RELAX Wines – Strategic brand voice and positioning

University of Kentucky
Bachelor of Arts, English
Creative Writing Concentration
Lexington, KY