Brand Personality Development • Creative Direction • Brand Strategy • Campaign Development • Voice & Messaging Frameworks • Content Systems • Cross-Channel Creative • Team Leadership • Stakeholder Alignment • AI-Driven Content Production • Production Oversight • Vendor Management • Digital Marketing • Social Strategy • Performance Creative

stvmrgn creative • Louisville, KY • Jun 2025 – Present

• Build brand personality and voice/tone frameworks that transform functional service providers

into high-personality market leaders

• Produce AI-enhanced video, motion, and audio assets that balance technical sophistication

with human-centric storytelling

• Develop integrated campaigns for higher-ed and B2B brands across email, direct mail, and

video

• Create content that demonstrates vibrant, energetic brand personality while maintaining

strategic clarity

• Built brand platforms, positioning, and voice frameworks for regional and national brands

• Transformed brand perception through personality-driven creative that moved clients from

functional positioning to emotionally resonant market presence

• Conceived and delivered integrated brand campaigns across digital, social, broadcast, print,

and OOH

• Directed production across talent, VO, editors, and vendors

• Introduced AI tools (ElevenLabs, Midjourney, Ideogram) into creative workflow to empower

team capabilities

• Presented concepts and strategic recommendations to clients

• Managed production schedules, budgets, and timelines

Key Clients: Republic Bank, Four Roses Bourbon, Buzzard's Roost Whiskey

• Developed brand messaging, campaign concepts, and digital content systems

• Pitched and won new business across tourism and national consumer brands

• Built positioning, tone, and integrated creative for healthcare, sports, and manufacturing

• Partnered with UX/design teams to craft brand-aligned digital experiences