STEVE MORGAN
marketing & brand strategy | creative direction, campaign development & storytelling
502.424.1341 | steve@stvmrgn.com | Louisville, KY | www.linkedin.com/in/stvmrgn | stvmrgn.com

PROFESSIONAL PROFILE 

I've spent 15 years writing campaigns that sell banks, bourbon and the occasional animatronic dinosaur exhibit. I've also written emails no one wanted, scripts everyone revised and taglines that stuck around longer than anyone expected. If it involves words, I've probably wrestled with it — and maybe even won.
My style? Deliberate. Lean. A little crooked, when it helps the story. I like metaphors that earn their keep and headlines that don't waste time. I avoid -ly adverbs the way some people avoid eye contact.
If you're into clarity with a side of clever, let’s chat. 

CORE COMPETENCIES
Creative Direction • Brand Strategy • Campaign Development • Concepting • Copywriting • Content Systems • Voice & Messaging Frameworks • Creative Strategy • Cross-Channel Creative • Team Leadership • Stakeholder Alignment • AI-Driven Content • Production Oversight • Vendor Management • Digital Marketing • Social Strategy • Performance Creative

PROFESSIONAL EXPERIENCE
Freelance Creative Director / Copywriter
Self-Employed • Louisville, KY • Jun 2025 – Present
Develop integrated campaigns for higher-ed and B2B brands
Create content across email, direct mail and video 
Provide brand strategy and build voice/tone and messaging systems
Produce AI-enhanced video, motion and audio assets

Associate Creative Director
BCH Agency • Louisville, KY • Jun 2018 – Jun 2025
Led creative strategy and execution across 4–5 concurrent accounts
Concepted and delivered integrated brand campaigns across digital, social, broadcast, print, and OOH
Built brand platforms, positioning, and voice frameworks for regional and national brands
Directed production across talent, VO, editors, and vendors
Introduced AI tools (ElevenLabs, Midjourney, Ideogram) into creative workflow
Presented concepts and strategic recommendations to clients
Managed production schedules, budgets, and timelines
Key Clients: Republic Bank, Four Roses Bourbon, Buzzard’s Roost Whiskey, Kentucky Lottery

Associate Creative Director
OOHology • Louisville, KY • Dec 2016 – Apr 2018
Developed brand messaging, campaign concepts, and digital content systems
Pitched and won new business across tourism and national consumer brands
Built positioning, tone, and integrated creative for healthcare, sports, and manufacturing
Partnered with UX/design teams to craft brand‑aligned digital experiences
Key Clients: Louisville Slugger Museum & Factory, Bionic Gloves, GoGoMeds

Senior Writer
Atria Senior Living • Louisville, KY • Aug 2013 – Dec 2016
Mentored writing team and helped shape brand voice standards
Produced documentary‑style content and resident storytelling
Scripted video content, email series, publications, and long‑form narratives
Ghost‑wrote thought‑leadership content for iconic brand ambassador, Billie Jean King

SKILLS & TECHNOLOGY
Creative: Adobe Creative Suite (Premiere, Photoshop, InDesign) • Logic Pro
AI & Automation: Kling • Google VEO • OpenAI Sora • Midjourney • ElevenLabs • ChatGPT • Claude
Content & Marketing: Social platforms • CMS • CRM & email systems
Production: Video production • Audio/VO direction • Field production & scouting

AWARDS
• National Gold ADDY (2): The Wisdom of Gratitude, Field Notes from an Adventurous Life
• District Gold ADDY: Field Notes from an Adventurous Life
• Local Best of Show ADDY: Field Notes from an Adventurous Life 
• Local Gold ADDY (2): Lola Brand Identity, Go Grateful Campaign 
• Local Silver ADDY (3): OOHology Website, Atria Resident Wisdom, Louisville Zoo G'Day Y'All
EDUCATION
B.A. — English, Creative Writing Concentration
University of Kentucky — Lexington, KY
INDUSTRY SECTORS
Tourism • Financial Services • Healthcare • Spirits • Senior Living • Higher Education • B2B • Consumer Brands
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