STEVE MORGAN
writer | producer | creative
502.424.1341 | steve@stvmrgn.com | Louisville, KY | www.linkedin.com/in/stvmrgn | stvmrgn.com
PROFESSIONAL PROFILE
I've spent 15 years writing campaigns that sell banks, bourbon and the occasional animatronic dinosaur exhibit. I've also written emails no one wanted, scripts everyone revised and taglines that stuck around longer than anyone expected. If it involves words, I've probably wrestled with it — and maybe even won.
My style? Deliberate. Lean. A little crooked, when it helps the story. I like metaphors that earn their keep and headlines that don't waste time. I avoid -ly adverbs the way some people avoid eye contact.
If you're into clarity with a side of clever, we might get along.

PROFESSIONAL EXPERIENCE

Freelance Creative Director / Copywriter

Self-Employed | Louisville, KY | June 2025 – Present
Developed multi-channel campaigns for higher education, healthcare, and B2B clients, including large-scale CRM/email sequences, brand positioning, and internal brand guidelines
Partnered with agencies and in-house teams to deliver high-impact creative across digital, social, email, direct mail, and experiential channels
Refreshed brand identity and messaging for healthcare purchasing groups, producing streamlined brand guides, sales materials, and client-facing collateral
Managed end-to-end creative production, from concepting and copywriting to collaboration with design, video, and strategy partners
Key Clients/Projects: Kentucky Community & Technical College System (KCTCS), Alliant Purchasing

Associate Creative Director
BCH Agency | Louisville, KY | June 2018 – June 2025
Collaborated with cross-functional teams to deliver cohesive brand work across healthcare, financial services and consumer brands
Led creative strategy and execution for integrated campaigns across TV, digital, social, email and traditional media
Developed and maintained brand voice and tone guidelines and across multiple clients
Created award-winning Louisville Zoo campaigns that translated complex environmental science into compelling narratives, driving record foot traffic
Key Clients: Four Roses Bourbon, Republic Bank, Kentucky Lottery, Louisville Tourism, Buzzard's Roost Whiskey

Associate Creative Director
OOHology | Louisville, KY | December 2016 – April 2018
Developed content strategies across email, social, web and traditional media
Led new business pitches with research-driven campaign concepts, securing accounts like Louisville Slugger Museum & Factory and Bionic Gloves
Developed comprehensive brand strategies across healthcare, sports entertainment and manufacturing industries
Key Clients: Louisville Slugger Museum & Factory, Bionic Gloves, GoGoMeds, Activate Healthcare

Senior Writer
Atria Senior Living | Louisville, KY | August 2013 – December 2016
Senior Living Content & Editorial Leadership
Created emotionally resonant content for senior living communities, developing authentic storytelling that connected with diverse audiences and families
Developed storytelling frameworks that became company-wide content standards, elevating brand voice across all touchpoints
Produced compelling long-form and short-form content including documentary-style videos, email campaigns and publications

AWARDS & RECOGNITION
National Gold ADDY Award – "Tales from an Adventurous Life" PR Campaign
National Gold ADDY Award – "The Wisdom of Gratitude" Book Project
Award-winning Conservation Campaign – Louisville Zoo "G'day, Y'all" Koala Campaign 

SPECIALIZED EXPERIENCE
Wine & Spirits Portfolio
Extensive experience in premium beverage category with deep understanding of brand heritage, storytelling and market positioning.

•    Four Roses Bourbon – Brand positioning, integrated campaign development and social content 
•    Buzzard's Roost Whiskey – Brand storytelling, social content and experiential marketing
•    Willett Distillery – Brand storytelling (website copy) 
•    Schmitt Söhne Wines – Digital marketing and social media for Fünf Wines, RELAX Wines and Schmitt Söhne Wines 

EDUCATION
Bachelor of Arts, English | Creative Writing Concentration
University of Kentucky | Lexington, KY
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